Definition: "Any time a person is in an associated, intense state, if at the peak of that experience, a specific stimulus is applied, then the two will be linked neurologically." - Tad James When this happens, the state is 'anchored' to the stimulus. Anchoring can assist you in gaining access to past resource states and linking those past resources to the present and the future. In the context of behavioral change work, anchoring refers to ‘a stimulus which triggers a specifi